Marketing, Marketing, Marketing, every business owner needs to focus on marketing. But why is it very important?
Marketing is one of the most important and core parts of every organization to get success or meet their sales objectives. In today’s world doing marketing is a must for every business. As competition grows it becomes hard to get more sales for every business.
If we see in the early 90’s companies like MNC are using some methods like television ads, ads on radio, pamphlets, banners, hoardings, ads in newspapers, etc. for marketing purposes. And by this they reach many customers but they can’t define that their promotions reach to their target customers.
Now, if you see in today’s world, from small businesses to large businesses are using modern technologies for marketing that are called Digital Marketing. Digital Marketing is nothing but a way of doing marketing on the Internet through electronic devices like Laptop/Desktop.
So now everyone knows that Youtube is one of the most popular and highly demanded platforms in the world. Where many billions of active users are spending hours and hours watching videos. And video ads are the very oldest method of doing marketing.but now it’s a change of using the platform. Before television platforms were used and now social media platforms are used.
So we will see now what Do’s and Don’ts have to follow if you are using Youtube for Marketing.
Do’s when marketing your youtube channel
Focus on Target Audience– As a brand, you must want your targeted customer to watch your video. You want your audience to see and hear those videos in which you have a message for your customers. But it should be reached to your target audience and for that you have to work on how to reach your target audience.
Think if your videos reach people who are not your target audience then will it be beneficial for you? No. Because your non-targeted audience will not take action as your targeted audience will.
Include Call to Action– YouTube makes it simple to include call-to-action buttons (CTAs) and hyperlinks (URLs) in your videos. You want your viewers to be able to take immediate, tangible actions after seeing your videos to get benefits and achieve your business goals. The most important goal of marketing on youtube is to reach more audience and get more sales. And without adding calls to action buttons you will not achieve your goal.
Use Youtube Ads– Use youtube ads if you have budget for your marketing goal. Because here you have to pay to youtube for video ads. This feature of ads will reach your videos to your targeted audience even if they watch any other video or your competitors’ video. This is the very super cool feature to dominate your competitor marketing on youtube.
Add a transcript– Adding a transcript to your YouTube videos is a good way to boost your channel’s visibility. Videos that include a transcript make it easier for people to find them on YouTube and Google. When you add a transcript to your video, youtube analyses and sees what terms you are using and it will display as per searches in youtube and Google when people search for those phrases. YouTube automatically generates a transcript for your videos so that your visitors may access it if they so choose. Make sure your transcript is error-free before sending it to a publisher.
Use Live Streaming Feature– Live streaming is the new feature which becomes the most demanding. If you are a good influencer then you can use this feature to gain more engagement from your audience. Also if your brand is well recognized and conducts any live event of product launching then also you can use this feature. You may broadcast live video from your PC or mobile device using YouTube. So that your viewers may watch at their convenience, you have the option to archive your broadcasts. You have the option of disabling this function. Live video is a popular choice among viewers. You may use it for demos, lessons, or Q&A sessions to provide context to your brand.
Don’t Do’s when growing your youtube channel
Don’t do it in one take– Record your videos in short videos so that you can edit easily and make your video more appealing for your audience. Once the audience is hooked, you want to keep them interested in what you’ve got to say. Within the first 10-20 seconds, introduce yourself, the brand, and what you’re going to show them.
Don’t measure success with a few views– It’s beneficial for your YouTube success if you get some views in the first 24 hours of posting a video. That said, don’t count this as a success since you may not obtain any more views beyond that point. To obtain additional views, you’ll need to figure out how to get more views for your video and attempt to promote as well on other platforms. Having a huge number of views is important if your main purpose is to promote your business.
Don’t Disregard Comments– Don’t ignore comments on your videos which will be of your audience. Always keep checking who commented and try to reply to those comments. This will increase your brand trust or else you will lose your youtube channel growth and viewers too. As soon as you can, respond to every single remark. Respond equally to negative and positive feedback. Maintain a pleasant tone and brand voice in all interactions.
If you enjoyed these tips, then check out my newest article with my top 4 tips to grow on YouTube! New tips!
